Candidates Cultivate Cults of Personality

When every area of life becomes politicized, and political conversations are filled with elaborate terminology laced with virtually incomprehensible numbers, voters aren’t going to rush out and master macro-economics, or learn how to do math with ten-figure sums.  They’re going to decide which candidate they like more, and trust him to get everything right on their behalf.  Or, perhaps more pertinently given the nature of the 2012 contest, they’re going to back away from the candidate they dislike, and therefore distrust.  Those eyebrow-raising 100-percent-Obama voting districts in the 2012 election were cultural achievements, not the result of successful political arguments.

File under “politics is not about policy.” Via Buying into the culture war | Conservative News, Views & Books.

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