Reaching Earth orbit and only spending a thousand dollars per pound to get your spacecraft there—it’s long been the shining goal of the launch business. Tuesday, Elon Musk, the founder of Space Exploration Technologies (SpaceX), made an announcement promising a new launch beast that could reach that mark in a couple of years—and shake up the space industry. He unveiled a new launch vehicle dubbed "Falcon Heavy." It’s a derivative of SpaceX’s Falcon 9 rocket, which successfully delivered a pressurized capsule into orbit in December after a successful first flight last summer. But Musk says the Heavy will be able to blast five times as much payload into orbit.